Because it gives the public the ability to speak directly to people and institutions, Twitter has become an important marketing tool for celebrities, businesses, and politicians. In fact, celebrities turn to outside writers, known as ghost Twitterers, to keep fans updated on the latest news, frequently in the celebrity’s own voice. This website could be good for social networking, entertainment, and news. However, many people complain that Twitter is not good for news. Some people feel that it is boring and a waste of time. It could also be potentially dangerous to businesses and the marketplace.
Like several existing communication technology, Twitter can be abused as well. There are many people that recklessly use this micro-blogging application with no purpose or reason. For example, someone ran an online hate campaign against another person by setting up a false Twitter account and made tweets to it pointing to websites that supported his hate campaign. Additionally, marketers use Twitter to attract victims to their scams. As you can see there are both positives and negatives about using Twitter.

http://www.crunchbase.com/company/twitter
http://topics.nytimes.com/top/news/business/companies/twitter/index.html
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